My role as a Head of Sales Europe is to help customers optimise their licensing and reduce costs. With over ten years' experience, I advise on licensing issues, software asset management and hybrid application structures, including private/public cloud options. Meeting people from different industries and helping them analyse their IT environment to find the best and most cost-effective solution is probably the part of my job I enjoy the most. By understanding my client's needs and software usage, I can identify new opportunities for license optimisation and help them save money. Software asset management is a common struggle for many organisations, resulting in over-licensing or under-licensing. I work closely with my clients to understand their software usage and recommend the most appropriate licensing solution. GreenIT: It is estimated that data centers and the IT industry as a whole are responsible for around 2-3% of global CO2 emissions, which is roughly equivalent to all of the world's air traffic. Reusing existing software not only reduces the need for new licenses and associated resources, but also reduces the CO2 emissions associated with the production of new hardware and software